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Automotive Traveler Magazine: Vol 2 Iss 1 Page 24

Auto News: Ford Announces Global Test Drive Competition for 2011 Ford Focus

Selected participants will also receive $10,000 for a charity of their choosing. Video applications can be submitted via the campaign's Facebook page.

By AT Staff

Ford is calling on bloggers, social media mavens, and Facebook friends to join an early test drive of the new Ford Focus and share their experiences with friends and followers. Selected participants will receive the local-market equivalent of $10,000 for a charitable cause, with up to $500,000 in total contributions around the world. Submit your video application via Facebook for the Ford Focus Global Test Drive.

You could call it a win-win-win-win arrangement. Ford Focus engineers get rapid feedback from interested customers and prospects. Drivers get a first look and some thrilling international wheel time in the new Focus before it goes on sale. Friends get to come along for the ride of a lifetime. And deserving charities will benefit, big-time.