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Automotive Traveler Magazine: 2012 08 Dodge RAM Ad Campaign Page 4 link link link

resonate with consumers just as the original posters helped romanticize each national park destination."

The Ram ads feature renderings of the Rio Grande Valley, Balanced Rock, Enchanted Rock, and Lighthouse Rock, using them as settings for the Ram 1500 Mossy Oak Edition Outdoorsman, Ram 2500 Power Wagon, Ram 1500 Lone Star, and Ram 1500 Laramie Longhorn.

Each poster highlights attributes that the Ram marketers hope will help these trucks stand out from the competition in the all-important Tex-as pickup-truck market.

Prints and postcard sets from the ads are for sale on the Anderson Design Group website.

To download computer wallpaper-sized versions of the posters, visit the Automotive Traveler Image Gallery. And to download your own copy of the Texas Parks and Wildlife Outdoor Annual Hunting and Fishing Regulations guide, click on the cover image to the right.