A major automaker unveils a model designed to feel like "every other sedan on the road today"

It's amazing how much really clever "stuff" we miss. Well, perhaps not so amazing given the pace at which life moves. Early this morning, I was checking my Facebook page and did something I rarely do: I clicked on one of the display ads on the right-hand side of the page.

The ad in question was for the 2011 Mediocrity, a generic, mid-sized sedan that "feels like every other sedan on the road today."

When I got to the link, I was confronted by what looked liked an OEM webpage for what I initially suspected was the home page of the first Chinese car company attempting to crack the U.S. market. (Remember, I'm surfing at two in the morning. I really must get a life.)

As I clicked through the various links, I was literally rolling around on the floor laughing.

What I had actually stumbled into was an exceptionally clever viral marketing campaign that launched earlier this month for the Subaru Legacy by its ad agency, Carmichael-Lynch.

I won't spoil the fun. If you, too, missed this campaign when it was first launched, I suggest that you click on the links above and explore the 2011 Mediocrity.

You can even configure one for yourself--and be sure to take the Mediocrity quiz to see if the 2011 model is right for you.

I'm now trying to figure out exactly which car is hiding under the beige blandness of the 2011 Mediocrity. Have a guess?--Rich Truesdell