Fiat 500 Hits the Campaign Trail

On 4 July 1957, the original Fiat 500 was introduced in Italy to an eager public. Now, on Independence Day 2011, Fiat is hoping for lightning to strike twice: The automaker launches its first national ad campaign for the New Fiat 500 with a four-page ad wrapped around today’s issue of USA Today (the 1 July 2011 Weekend Edition, as the newspaper is not published on weekends or certain national holidays, including the Fourth of July).

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