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Automotive Traveler Magazine: 2011 11 100 Years Of Chevy Trucks Page 1

Auto News: Like a Rock... 100 Years of Chevy Trucks

We take a look at 10 noteworthy examples throughout the decades.

By Richard Truesdell

Chevrolet captured the spirit of 20th-century America, with its "work hard, play hard" ethic. And perhaps no Chevrolet represents this spirit better than the Chevy truck. Founded in Detroit on 3 November 1911, Chevrolet produced only cars through 1917. The company added its first truck models in January 1918 and has built tens of millions since.

"From the beginning, Chevrolet has offered dependable, long-lasting trucks that help people make a living, enjoy life and get things done," says Chris Perry, vice president of global marketing and strategy for Chevrolet. "These core values are represented today by our successful Silverado, Tahoe, and Suburban models," he adds, "and by our all-new global mid-size trucks, which build on Chevy's strong truck DNA."

Chevrolet has built an impressive variety of trucks for individual and commercial customers over the last 100 years. On the following pages, we take a look at 10 noteworthy examples through the decades.